Online Digital Marketing Class in Lahore Pakistan - Weekend Class

Become a Professional Freelancer and SEO/SMM + SEM/Email Marketing Expert

Course Outline:

1st Week: Keywords Concepts + Analysis

· Keywords Basics

· Primary and Secondary Keywords

· Keyword Research

· Keyword Analysis

· Google Adword Keyword Tool

· Keywords Stuffing

· SEO success factors

· Industry Research

· Competitor Analysis

· Keyword Research Analysis

· Website Analysis

2nd Week: On Page SEO

· Static & Dynamic Vs WordPress Websites

· Title Tag Creation

· Meta Tags Creation

· Heading Tags ( H1, H2, H3)

· Content Optimization

· Image Optimization

· Alt and Title Text

· Anchor Text Creation

· Robot.txt Creation

· Sitemaps Creation and Submission

3rd week: Off page SEO

· Directory Submissions

· Local Search Engines Submissions

· Social Bookmarking Tips and Techniques

· Forum Boards Link Building

· Question Answer Boards

· Classifieds Posting

· Article Submission

· Blogging Concepts

· Blog Creation

· Blog Comment Management

4th Week: Link Building Tips & Techniques / SEO Tools & Management

· Introduction to Link Building

· Types of Link Building (Internal and External)

· Link Building Methodology

· Broken or Dead Links (Check and Correction)

· Inbound Links, Outbound Links

· Do Follow & No Follow Links

· Google Webmaster Setup and Management

· Understanding Moz Metrics in detail

· Rich Snippets, Structured Data and Schema

· Google Analytics Overview

· Keyword Ranking Check Tool

· Google Adword Keyword Tool

5th Week: SMM

· Social Media Marketing Platforms; Facebook, Twitter, LinkedIn, Pinterest, Instagram

· Creating Page

· Online Reputation Management (ORM)

· Best campaigns on platforms

· Competitor Analysis and Research

· Social Media Google Analytic

6th Week: SEM

· Introduction to Search Engine Marketing

· Keywords Research

· Google Adwords

· Creating PPC ad campaigns

· Getting the best out of Google ads

· Using metrics to analyze campaigns

· Optimizing the PPC ads

· Display Ad Campaign Creation

· Reporting in PPC

· Remarketing Techniques

7th Week: Email Marketing

• Email marketing strategies

• How to structure your campaigns?

• Email Scheduling & Rotation

• Creating content your audience wants

• Viewing the reports

• Monitoring Clicks and Conversions

• Google Analytics Email Reports

• Setting up email campaigns

• Effective copywriting for email marketing

• Creating graphics and editing images

8th Week: Course Review

• Question Answer

• Reporting to The Client

Training Fee: 12,000/-